Combating discrimination in recruitment

La Cravate Solidaire logo
La Cravate Solidaire
Action zones
France

The project

InsertionSolidarity
La Cravate Solidaire helps people in precarious situations to pass their job interviews in the best possible conditions. The association restores confidence to those who need it, helping them to appropriate the codes of the business world thanks to a concrete and innovative method.
11 000
candidates
supported by Ateliers Coup de Pouce
14
local associations
in France, with a target of one new association per year
65
%
of people receiving support find a job or training

Solution

The mission of La Cravate Solidaire is first and foremost to enable people in precarious situations to succeed in their interviews under the best possible conditions. The association restores
confidence to those in need by enabling them to appropriate the codes of the company thanks to a concrete and innovative method.

Through these workshops, La Cravate Solidaire offers individual and benevolent accompaniment in preparation for the job interview. 

These Ateliers Coup de Pouce, placed at the end of the insertion chain, consist of 4 stages:
1. Candidate intake
2. Image coaching and gift of a professional outfit
3. HR coaching and interview simulation
4. Professional photo session

What does it mean to volunteer at La Cravate Solidaire?
What does it mean to volunteer at La Cravate Solidaire?
La Cravate Solidaire works for an inclusive world of work, accompanying candidates towards employment and raising recruiters' awareness of discrimination. It boosts candidates' self-esteem by donating professional outfits and by transmitting corporate codes.
Every day, its teams raise awareness and train recruiters directly in companies to eliminate prejudice and change professional practices.
 
We carried out an impact study in 2023 on a panel of 700 volunteers from the association. 
As a matter of fact, La Cravate Solidaire aims to act as much with candidates as with recruiters: 

  • ⅔ of our volunteers raise awareness of hiring discrimination among those around them
  • 40% live outside metropolitan areas, ensuring genuine coverage of the French territory
  • 50% of the association's volunteers discover volunteering with our association
  • 67% of volunteers are active compared with 30% in France, according to INSEE. 
 
ACTING POSITIVELY WITH OUR VOLUNTEERS 
 
  • 80% of HR coaches consider that they have improved their knowledge of the audiences they support
  • 53% consider that they have discovered new professions and sectors of activity
  • 90% of volunteers consider that the association's training is necessary to support the audiences 

MAKING MENTALITIES EVOLVE 
 
  • 73% of the association's volunteers feel they have changed the way they look at the people they support
  • 43% feel they have become more aware of discrimination in hiring 
  • 47% of our volunteers buy more second-hand and 65% have limited their consumption 
  • 65% feel more concerned by the impact of textile overconsumption 

A big thank you to all of you for your help!
Inauguration of our Marseille premises
Inauguration of our Marseille premises
Dear Captains, 

This month we inaugurated our La Cravate Solidaire premises in Marseille, rue Bernard Dubois. The perfect opportunity to bring together teams, volunteers, partners and administrators around inspiring talks and activities linked to the journey of a candidate followed by La Cravate.

We wanted to thank you for helping us take this step thanks to your contribution and enabling us to accompany ever more beneficiaries throughout France.

Since 2022, the Marseille association represents:
  • 700 people coached on our Coup de Pouce Workshops with 65% positive exit at three months and 78% feel better prepared for interviews;
  • 5 tons of clothing collected;
  • about fifty actions undertaken.

As a reminder, today there are 14 local associations present all over France, providing plenty of opportunity for rich interactions and great exchanges!

And many thanks to La Cravate Solidaire Marseille for this beautiful inauguration!; 

The money will be used for

  • Accompany candidates on an individual basis 
  • Propose image coaching with the gift of suitable, quality professional attire
  • Propose HR coaching with HR interview simulation 
  • Propose professional photo-taking to enhance 
  • Awareness-raising for recruiters on non-discrimination
  • Awareness-raising for employees on the occasion of solidarity operations, professional integration and the fight against clothing waste
5

photo shoots in a professional photo studio

already funded
32 difts
Why we love it?

La Cravate Solidaire intervenes at the last, but decisive, stage of the integration process. It's vital to remove the barriers to employment and pass on the codes to those furthest from the job market, so that they can apply on a truly equal footing!

I dream of a world where you don't prepare your job interview to avoid prejudice, but rather to showcase your skills and be proud of who you are.
La Cravate Solidaire logo
Yann Lotode
Development Director & Co-founder of the association
Dift gem
2024 promotion
La Cravate Solidaire is a certified association meeting these six criteria:
Financial stability
Innovation
Ambition
Governance
Transparency
Systemic impact
Earned labels
Lauréat La France S'Engage 2014 label
Sustainable development goals
educationeconomic_growthinequality
More infos
Align customer loyalty and solidarity.
Let's start!