Create impact, shift to emotional marketing

Boost your marketing strategy with a dose of solidarity using the dift, the new solidarity currency.

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The new solidarity reward that your customers will love

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Because 21st century marketing is emotional and responsible, give the gift of difts. Donations to be given to the cause of your choice. The new standard in rewards.

We created the

Dift [dîft-e] 

Pre-payed donation offered by a company to its clients or collaborators.

Support carefully selected local associations

  • The dift is simply integrated into the customer experience, with or without integration.
  • It serves your marketing objectives - whether loyalty, engagement or customer activation.
  • For all budgets: every (small) donation counts!
Our use cases

Strengthen your marketing objectives, one dift at a time


Data collection

Thank each respondent with a dift


Activation

1 purchase = 1% donated to causes


Loyalty

Your customers can convert their points or € into donations


Engagement

Use the dift at every opportunity to reward

Unlock the unlimited power of solidarity rewards

Here we go!

94%
of French people want to act for the society* and 70% of employees expect that companies are taking actions for ecological charities**

Your customers will love difter!

  • Affirm your commitment via a memorable initiative and a dedicated impact page, displaying your concrete impact on the ground.
  • Aim for the 'Wow' effect and create a lasting bond: your customers will receive news of the chosen project and will think of you!
  • Get powerful results on your key metrics: NPS, retention and enrolment rates.
View a demo

Simply integrate the dift

Dift is the trusted third party that allows you to have a reliable impact

75+ local associations around the world

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Ecological and social causes

    SensibilizationBiodiversityCircular economyClimateResearchHandicapYouthFoodDiversitySolidarityEducation...
promo2024

A rigorous and transparent selection process

  • Our selection process, co-constructed with the IDEAS institute, evaluates 6 dimensions: Financial stability, Governance, Transparency and monitoring, Ambition, Systemic impact and Innovation
  • We select less than 10% of the associations we assess
  • The process includes compliance checks (KYC, KYB, detection of PEPs)
See all criteria

A reference impact committee

A committee of leading figures from the world of corporate philanthropy and CSR works with us to develop our impact strategy

Discover all our associations

See the catalogue
316 animals saved
2,350 beneficiaries of drinking water
468 books donated
12,076 vegetarian meals funded
80,895 km² of forest protected
902 corals restored

10M already donated to charities

3,260 pupils made aware of sorting
1,638 recycled soaps
420 beneficiaries of drinking water
80,895 km² of protected forest
332,000 litres of waste collected
316 animals saved

Why choose Dift?

For its catalogue of reliable associations
To work with a trusted partner
To engage your customers through solidarity and emotion

Accor & Dift: commitment through dift

See more

Offer gifts in just a few clicks!

I offer gifts

Benefit from customised integration

  • A complete API to fully integrate difts into your product
  • An SSO connection for a 100% personalised path
  • A CRM to integrate the sending of project news into your communications
  • Advanced customisation to build tailor-made experiences
Request a demo

Our customers like to make an impact!

We're delighted with this collaboration. We wanted to add a solidarity dimension to the application. Dift was the ideal solution for involving our users in this generosity operation!

Avatar de Laura Michel
Laura Michel
Loyalty Manager
Coupon Network company logo

Dift platform gives customers the opportunity to make a real impact during their trip. It gives us a huge amount of satisfaction from our customers.

Avatar of Mehdi Hemici
Mehdi Hemici
Loyalty and e-commerce Director
Logo entreprise accor

We are delighted with this partnership with Captain Cause and it is a further step in our commitment to work towards a positive contribution by Wonderbox to the challenges of sustainable development

Fabrice Lépine's avatar
Fabrice Lépine
Managing Director
Wonderbox company logo

Create a new spark of generosity

Picture of Frédéric Mazzella

“Be the new bridge between business and charities.”

About the company
Picture of Georges Basdevant

“Our vision? Make marketing more supportive and emotional”

Who are we?

They talk about us

Discover press articles
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Discover us for real

Episode 1 - La Mission
Discover the team
Align customer loyalty and solidarity.
Let's start!