Create impact, shift to emotional marketing
Boost your marketing strategy with a dose of solidarity using the dift, the new solidarity currency.
We created the
Dift [dîft-e]
Pre-payed donation offered by a company to its clients or collaborators.
The new solidarity reward that your customers will love
40€
Because 21st century marketing is emotional and responsible, give the gift of difts. Donations to be given to the cause of your choice. The new standard in rewards.
Are you a private individual?
Treat your loved ones to a gift!
Surprise them with a useful and committed gift: a donation to be distributed to the cause that is dear to them 💜
So, what's the difference?
Offer a dift to a friend 🎄
Support carefully selected local associations
- The dift is simply integrated into the customer experience, with or without integration.
- It serves your marketing objectives - whether loyalty, engagement or customer activation.
- For all budgets: every (small) donation counts!
Strengthen your marketing objectives, one dift at a time
Data collection
Thank each respondent with a dift
Activation
1 purchase = 1% donated to causes
Loyalty
Your customers can convert their points or € into donations
Engagement
Use the dift at every opportunity to reward
Use donation in your loyalty program
Discover how
89%of French people think companies should act for the common good* and 76% affirm that brand responsibility influences their purchasing decision**
*Brandgagement - 2023
**Comarch x IFOP - 2023
Your customers will love dift!
- Affirm your commitment via a memorable initiative and a dedicated impact page, displaying your concrete impact on the ground.
- Aim for the 'Wow' effect and create a lasting bond: your customers will receive news of the chosen project and will think of you!
- Get powerful results on your key metrics: NPS, retention and enrolment rates.
Why choose Dift?
For its catalogue of reliable associations
To work with a trusted partner
To engage your customers through solidarity and emotion
Accor & Dift: commitment through dift
Your impact starts now
Everything you need, in one platform.
Loyalty program, to engage your customer with impact
- Add the ability to convert loyalty points into donations in just a few clicks
- Provide an emotional experience that strengthens customer commitment
- Tailor your budget, measure impact and deploy without limits
Learn more
A specific need?
Contact us
Our customers like to make an impact!
We're delighted with this collaboration. We wanted to add a solidarity dimension to the application. Dift was the ideal solution for involving our users in this generosity operation!
Laura Michel
Loyalty Manager
Dift platform gives customers the opportunity to make a real impact during their trip. It gives us a huge amount of satisfaction from our customers.
Mehdi Hemici
Loyalty and e-commerce Director
We are delighted with this partnership with Captain Cause and it is a further step in our commitment to work towards a positive contribution by Wonderbox to the challenges of sustainable development
Fabrice Lépine
Managing Director
Simply integrate the dift
Dift is the trusted third party that allows you to have a reliable impact
- Associations on 16 universal themes
- An impact committee composed of experts
- A rigorous and transparent selection process co-constructed with IDEAS
75+ local associations around the world
Each project match a corresponding Sustainable Development Goals (SDG)
We can integrate them in your Dift campaigns, to strengthen your commitment
Conformity, KYC, communication kit: we handle everything from A to Z
Conformity, KYC, communication kit: we handle everything from A to Z
See our catalogue
316 animals saved
2,350 beneficiaries of drinking water
468 books donated
12,076 vegetarian meals funded
80,895 km² of forest protected
902 corals restored
10M already donated to charities
3,260 pupils made aware of sorting
1,638 recycled soaps
420 beneficiaries of drinking water
80,895 km² of protected forest
332,000 litres of waste collected
316 animals saved
They talk about us
Discover press articles
