Frequently Asked Questions

Dift offers a catalog of +75 associations covering social and environmental causes (biodiversity, social inclusion, etc.), with a reliable selection for measurable impact.
Dift finances public-interest projects working for the ecological and solidarity-based transition that have proved their value on a local scale and are now looking to accelerate in order to have a large-scale, systemic impact.
Dift can also add your existing associative partners.

Captain Cause became Dift, a contraction of "donation" and "gift," to better reflect our mission: integrating giving into brand engagement. This new name allows us to better support brands while providing a smoother experience for their customers.

💡 Good to know: Captain Cause remains the name of our endowment fund, which continues to manage donations to associations.

We have co-constructed with the [Institut IDEAS](https://ideas.asso. fr/), a benchmark institute in the field of association management co-founded by the Ordre des Experts-Comptables and the Compagnie Nationale des Commissaires aux Comptes, a proprietary selection process which enables us to assess associations according to six criteria (Financial stability, Governance & values, Transparency & monitoring, Entrepreneurial spirit, agility & ambition, Willingness to have a systemic and large-scale impact, Innovation & efficiency), both in terms of financial transparency and structural compliance, and in terms of the concrete impact of the project and its efficiency.

You don't need your IT team for this, it's all turnkey so you can do it yourself!

1. Plan your operation (5 minutes): determine your budget and select the causes that reflect your values.

2. Distribute your difts: each beneficiary receives a link or QR code. When they click on it, the amount of the chosen dift is displayed, then they are redirected to the page featuring your colors and your selection of causes. All they have to do is choose!

3. Measure the impact: track the number of difts distributed, your difters' choices, their comments 🫶, and the concrete impact of your operation.

Yes, Dift integrates easily with popular points engines (Comarch, Maxxing, Splio, etc.) as well as with any other system, thanks to a no-code solution.

66% of the amount of your “individual” dift is tax deductible: you can obtain a tax receipt for this on your Dift account. A €30 dift will only cost you €10 after tax.

Dift distributes and transfers donations to associations on your behalf, via the well-known and reliable French payment solution Mangopay.

From their loyalty program, your customers can convert their points into donations to support the association of their choice, according to the points/euros conversion rate you define during integration.
And that's not all: you can also offer to remain in points by communicating a points/micro-impact equivalence (for example, 5 hectares of protected forest) to further enhance their commitment!

Yes, as a company, when you carry out a Dift operation, you benefit from the sponsorship tax system.
Once the operation has been paid for, your company receives a tax receipt entitling it to a tax reduction of 60% of the amount of the donation, up to the higher of €20,000 or 0.5% of your sales excluding VAT.

You can create an operation for as little as €5.

Dift is a mission-driven company created in 2022, co-founded by the founder of BlaBlaCar. Dift has already donated 10 million euros to associations thanks to 300 companies and thousands of individuals.

Our mission: to support a maximum number of associative projects, and to involve as many people as possible in this support.

To create your dift, everything happens online!

Dift offers a transparent model in which the amounts donated to charities are clear and can be managed to the nearest euro by companies. When you create a Dift operation, the budget you validate includes operating and fundraising costs of up to 12%. These operating costs are deducted directly from the difts amount, guaranteeing 0 hidden costs and 0 integration costs for the beneficiary associations.

No hidden costs: 100% of the donation goes to the chosen association.

By offering an “individual” dift, you can decide whether or not to support our model, by making a voluntary contribution to our operating costs.

Once you've sent the difts to your recipients, Dift takes over to give news of the supported project to each difteur every three months, for a year. We personalize the e-mail with your logo as a subtle reminder of your brand 😉

All your difts will be distributed to the projects you have chosen! In concrete terms, at the end of your operation, any unused difts will be distributed to the associations you have chosen, in proportion to the choices expressed by your contacts.

Most of our customers opt to send difts by email. However, other formats are also possible: printing cards, integrating the dift into a user path or displaying a QR code at an event. In short, any medium that can include a link or QR code can bring the dift experience to life!

Your recipient will have 6 months to distribute his or her dift. Don't worry, if the dift is not distributed by your loved one, it will be donated to an association in our catalog.

No, when you pay for difts, you are carrying out a sponsorship action. You can send a call for funds to trigger payment by your accounts department, and then you receive a tax receipt, which is a receipt to be kept in your accounts.
There are no invoices and no VAT is charged, as this is not a service.