Giving Dift donations is in no circumstances a way of “compensating” for a company's activities, nor of making it a blameless enterprise. It may be part of a company's CSR strategy, but it is not a substitute for necessary actions elsewhere.
So, while using the Dift solution doesn't make a brand uncritical, it does demonstrate a willingness to do better by opting for an alternative to goodies, for example (for every euro spent on gifts rather than goodies, the carbon footprint is reduced by 0.25 kgCO2e - source: Green Evenements).
Finally, our pragmatic approach to impact is based on financing concrete ecological and social solutions. As non-profit organizations are at the heart of our model, they are free to decide whether or not to accept the corporate sponsors who will support them in each operation. A guarantee of trust and consistency for both sponsors and non-profit organizations.