🎅 Le Secrétariat du Père Noël: three actions to share the magic of Christmas in a different way
For the festive season, 1 Lettre 1 Sourire teamed up with Le Secrétariat du Père Noël to run three complementary actions, combining writing, solidarity and intergenerational links.
At Paris City Hall, at the heart of the Christmas activities, the teams welcomed families and visitors to the ephemeral boutique on rue de Rivoli. After posting their letter to Santa, young and old alike were invited to write a kind letter or draw a picture for an isolated elderly person, transforming a festive moment into a concrete gesture of solidarity.
A parallel digital action was deployed via Santa's Secretariat website, inviting children to extend the magic of Christmas from home. Drawings and sweet nothings were sent to be forwarded by the association to senior structures, to bring warmth and comfort during the holidays.
Finally, from Libourne, the historic heart of La Poste's Secrétariat du Père Noël, this initiative was part of a strong letter-writing tradition. By giving a second life to children's words, this action provided a link between generations, reminding us of the power of writing to combat isolation.
Lettre d'amour(s) - 🚘 Cliorama: writing for those who are lonely
From November 16 to December 31, on the occasion of Cliorama, the Renault® fashion show teamed up with 1 Lettre 1 Sourire to make Christmas a time for sharing and caring for others.
Visitors were invited to take a few minutes to write a letter full of kindness, memories or kind words, addressed to a lonely person.
Thanks to quality materials provided by Papier Tigre, this action highlighted the value of the written, sincere and human gesture.
These letters will then be distributed by the association to senior structures, reminding us that the magic of Christmas also lies in the time granted to others and in the power of words.